Immersive Abergavenny Underway

For years, Leighton has carried a vision close to his heart: to create a digital twin of the town centre, something truly unique that would both celebrate and serve the local community. Now, that vision is becoming a reality.

More Than Just a Map

This isn’t your average Street View update. The current Google imagery is painfully out of date — businesses that closed nearly a decade ago still linger on the virtual streets, and the popular pedestrianised section of Frogmore Street doesn’t even exist. Leighton’s project aims to change that with a fresh, fully navigable, and interactive digital twin of Abergavenny.

But this digital map is more than just a visual update — it's a dynamic marketing tool for local businesses, a storytelling platform for the town’s rich heritage, and a bridge connecting the past, present, and future.

A Community-Centred Approach

As someone deeply connected to the area, Leighton has always wanted to do something that benefits not just visitors but also the heart of the community — the people and businesses that make Abergavenny what it is. This digital twin offers a new way to discover shops, cafés, cultural landmarks, and more. It’s an invitation to explore, whether you're a tourist planning your visit or a local rediscovering your own town.

History, Access, and Placemaking

In addition to offering a more accurate, visually-rich experience, the project will feature an accessible tour of the town — catering to all users — along with a walk through Abergavenny’s storied history. There are plans to incorporate placemaking elements that foster a sense of identity and pride, turning the digital twin into a lasting digital legacy.

In Leighton’s words, “It’s about showing off the best of Abergavenny — not just for business, but for belonging.”

Take a look around the sample model so far: